If you are one of those who are constantly aware of the latest trends in the online world, it is very possible that you hear a lot about Artificial Intelligence and its applications in Digital Marketing by digital marketing services agency .

However, when we speak of some technical and concrete term, it is always good to go back to the root and understand what this dizzying irruption is about and how you can join it. This will avoid the possibility of leaving things behind.

To better understand what exactly Artificial Intelligence (AI) is, it can be very helpful to follow this interesting guide carefully. It is evident that, at least in our sector, we never stop incorporating new terms.

Ready to delve once more into digital innovations?

In terms of “future of technologies”, this is the most repeated question among all marketers and bloggers, who although a few years ago were a bit suspicious, it seems that the environment is more receptive to incorporate them into our day today. And is that, as you can imagine, given a large number of daily tasks that have an Internet professional like you or me, include it in 2.0 tools, helps us complete these tasks even more agile and effective. But, before starting with the strategies related to this area that we can use, I would not like to continue without showing you a definition as accurate as possible of this term, since sometimes it can be somewhat abstract and confusing.

What is Artificial Intelligence or AI?

Artificial Intelligence (also known by its acronym “AI”) is the simulation of the processes of human intelligence through complex algorithm by machines and computer systems.

How does Artificial Intelligence apply to large companies and brands?

Keeping in mind that you already know exactly what Artificial Intelligence is, its types and what awaits us from now on, this time I will tell you how some international companies implement their “AI” strategies in Digital Marketing.

1. Creation of quality content

That application should not be confused by thinking that, if you practice Content Marketing as an “Inbound Marketing” tool for your business, you should stop writing on your blog and now it will be a machine that will do it for you. A good digital marketing service agency may help you with this.

2. Digital advertising

One of the branches of Online Marketing that have been most impacted by the arrival of Artificial Intelligence is Advertising.

Google and Facebook have been using Artificial Intelligence for a long time to be able to predict what kind of audience can have a more productive interaction with the ads of the companies.

3. Chatbots

Much we have heard in the current  time about this new technology based on Artificial Intelligence. It is a robot capable of simulating a conversation with a person. It is increasingly present in messaging applications, such as in the Facebook pages of companies. These tools have the ability to solve doubts, answer open questions and learn based on behaviors, to evolve in their ability to solve different situations. Digital marketing services agency can help you with this.